photo by Jan Salazar for Kenosha Startup Week
SCORECARD: DOWNTOWN KENOSHA
June 1 – December 31, 2019
Downtown Kenosha Inc. (DKI) has developed a set of primary performance metrics to track the overall performance of DKI and of the Downtown Kenosha Area in regards to economic development. The DKI Scorecard not only serves as a visual to our partners but also a representation of the fiscal year and our progress over time.
Business Support
As part of its mission for economic revitilization, DKI tracks several business performance categories. DKI will visit businesses periodically to check in or offer specific consultative services. The meetings are a valuable tool to build relationships, and aid in business recruitment and retention efforts for the Downtown.
Facade Improvement Program
Marketing & Events
DKI markets downtown to a broad audience: communicating business opportunities as well as building a supportive Downtown culture through multiple media channels. We track web and social media statistics to help us better understand our message’s reach.
Event Satisfaction
DKI has implemented a new system to gather feedback from downtown business owners on our events. DKI surveyed participating businesses and to date, the event satisfaction weighted average ranks 4.13/5 stars.
Priorities
DKI’s top three priorities for 2019.
Annual Beer Garden
Localize and Fundraise for StreetscapesAnnual Beer Garden
Launch local driven, local recognized initiative for our Annual Beer Garden with plans to give back towards a future streetscape project
Facade Grant Program
Growing VisibilityFacade Grant Program
Expand our fiscal resources, engage catalytic projects, and continue committee growth to give back to the community
Fundraising Initiatives
Expand fundraising opportunitiesFundraising
Expand our annual campaign to help expand Facade Program, events, and projects to professionalize and expand the mission of DKI