photo by Jan Salazar for Kenosha Startup Week
SCORECARD: DOWNTOWN KENOSHA
JANUARY 1 – MARCH 31, 2018
Downtown Kenosha Inc. (DKI) has developed a set of primary performance metrics to track the overall performance of DKI and of the Downtown Kenosha Area in regards to economic development. The DKI Scorecard not only serves as a visual to our partners but also a representation of the 2018 fiscal year and our progress over time.
Business Support
As part of its mission for economic revitilization, DKI tracks several business performance categories. DKI will visit businesses periodically to check in or offer specific consultative services. The meetings are a valuable tool to build relationships, and aid in business recruitment and retention efforts for the Downtown.
New Businesses
Facade Improvement Program
Marketing & Events
DKI markets downtown to a broad audience: communicating business opportunities as well as building a supportive Downtown culture through multiple media channels. We track web and social media statistics to help us better understand our message’s reach.
Event Satisfaction
DKI has implemented a new system to gather feedback from downtown business owners on our events. DKI surveyed participating businesses and to date, the event satisfaction weighted average ranks 4.13/5 stars.
Priorities
DKI’s top three priorities for 2018.
New Website
www.downtownkenosha.orgNew Website
Launch engaging, new website to attract and connect visitors and businesses
Social Media
DKI social media strategySocial Media
Emphasize social media networks to attract attendees to our events and planned activities
Fundraising
Expand fundraising opportunitiesFundraising
Expand Facade Program, events, and venues, and to professionalize and expand the mission of DKI
We have a big vision and a long-term plan and strategy for our Downtown. We invite you to learn more about it!