Business Spotlight

Pine Blossom


The Pine Blossom

Article by Jason Hedman, Downtown Kenosha Magazine

What began as a love for Christmas, and creating wreathes and other holiday items, has blossomed into a year-round affair for Cheryl Farrand at The Pine Blossom. But Cheryl understands that people aren't looking for holiday items in May, so she looked to expand ...

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Downtown Magazine 2018 Vol 2 Cover

Downtown Blog

A Downtown Kenosha Facelift: One Facade at a Time
After a great deal of research, planning, and preparation, the Downtown Kenosha Inc. sponsored Facade Improvement Program is in full swing. In fact, the program’s first round of projects have been completed and a second round is underway. The program is available to all building and business owners located in the Kenosha Lakeshore Business Improvem...

Downtown Blog

A Downtown Kenosha Facelift: One Facade at a Time
After a great deal of research, planning, and preparation, the Downtown Kenosha Inc. sponsored Facad...

Keyed Up Piano Project


 Get involved by volunteering with Downtown Kenosha's Main Street program!


You can make a difference in your community by joining one of our four committees.  Downtown Kenosha is everybody's neighborhood, and we need everybody's support.  Learn more about the committees below, and email Executive Director Violet Ricker at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information or to join a committee!  

Monthly Committee Meeting Schedule:


Design Committee: 3rd Tuesdays @ 6pm
Next meeting: Tuesday, June 17th
6:00pm at KABA offices, 5500 6th Ave (entrance on 55th St)

Organization Committee:  3rd Thursdays @ 6pm
Next meeting: Thursday, July 17th 

Promotion Committee:  4th Mondays @ 6pm
Next meeting: Monday, June 23rd
6pm at 

Ashling on the Lough, 125 56th Street

Economic Restructuring Committee:  4th Wednesdays @ 6pm
Next meeting: Wednesday, June 25th
6pm at Breakwater Bar & Grill, 5130 4th Ave
Agendas will be sent out the week before each meeting.  If you're not already on a committee and would like to be added to our list, This email address is being protected from spambots. You need JavaScript enabled to view it..  


designimproving the look of the street and ensuring accessibility  


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials.  Design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning. 


org  fundraising, recruiting volunteers, and spreading the word  


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, your program can incorporate a wide range of perspectives into its efforts. 


Promo  growing the customer base and marketing our existing businesses


Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors. 


econ rest  keeping businesses open and filling available properties  


Economic restructuring strengthens your community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers while preserving the historic character of our neighborhood.  


To learn more about the Main Street Approach, visit